Tag Archive: marketing

Logo #3 wins!

By Richard X. Thripp at 2008-09-04T10:09:47Z in General, with these tags: daytonastate.edu, dsc, logo, marketing, student voice, 0 Comments. 93 words.

Remember last week’s voting event for the new Daytona State College logo? The winner has been announced as the logo with the college seal, but without shadowing. Out of 2718 votes, 1500 students and faculty chose this option:

The winning logo

If you’ve forgotten, these were all the options. The winner is third down:

I wanted the bottom one, with the shadowing, to win. It didn’t look good on the voting page (all blocky because of the way they scaled it). That’s why it lost. The one you all picked would’ve been my second choice, though. :smile:

New Daytona State Logo Open for Voting

By Richard X. Thripp at 2008-08-27T18:04:40Z in General, with these tags: daytonastate.edu, dsc, logo, marketing, student voice, 0 Comments. 409 words.

I saw this on the Daytona State College home page when I went there today; an event called Pick Our Logo:

“DAYTONA BEACH, FL (Aug. 25, 2008) – Pick Our Logo is a unique opportunity for Daytona State College students, faculty, staff and the community to have a voice in our new logo.”

The college is allowing students to vote their favorite from one of four prototypes for the new DSC logo.

Logo choices

Click the image above to see a bigger version, or go here on the college’s website to see them all.

The immediate problem on the college’s …

Daytona State College has no marketing sense

By Richard X. Thripp at 2008-08-21T06:11:58Z in General, with these tags: classes, daytonastate.edu, dsc, marketing, 0 Comments. 116 words.

Eight-week schedules - accelerate degree completion by taking eight-week classes instead of the traditional 16-week class in a semester.”

I’m sorry, that just doesn’t cut it. It has no heart, no spirit, no feeling. It sounds cheap, shallow, and robotic. It should be this:

Eight-week schedules available for ambitious students. Do you pick up new skills quickly? Learn at a faster pace with more rigorous and engaging courses.”

I hope they change it to my suggestion. State-funded colleges can be bad at self-promotion, but we can change that. The page the quote is from is their save gas initiative, where you save …